Snapchat enhances AR and ML tools for advertisers, streamlining asset creation and offering custom AR ad experiences. Snap’s revenue for Q1 2024 increased by 21% year-on-year,...
WhatsApp introduces event organization within Communities, simplifying planning and RSVPs directly within the app. Users can now reply directly to Announcement Group messages, enhancing communication within...
X, formerly Twitter, is launching a TV app to bring user-uploaded videos to living room screens, competing directly with YouTube. The X TV app promises a...
QR codes have emerged from their initial obscurity to become power players in the global branding game. They’re allowing brands big and small to rewrite the...
Despite the slowed economy, present geopolitical risks, and the impact of the pandemic, China remains the most attractive global market for foreign businesses. It continues to...
Every business owner can appreciate the need to protect their company. However, potential threats come from multiple directions. So, only a robust and comprehensive strategy will...
Brands as business models emphasize emotional connection, authenticity, and consistent experiences to drive long-term value. Successful examples include Apple, Nike, Patagonia, and LEGO, which leverage their...